Freeze Dried: A Fusion of Tradition and Innovation in Coffee Packaging

Shanghai Yuanshang Culture Communication Co., Ltd. Redefines Coffee Packaging with a Unique Blend of Chinese Tradition and Modern Aesthetics

The inspiration for Freeze Dried comes from the "five elements" of Chinese traditional culture: "gold, wood, water, fire, and earth". This concept is seamlessly integrated with Chinese traditional colors, resulting in a packaging design that is both delicate and eye-catching. The packaging comes in various sizes, further enhancing its appeal and versatility.

Freeze Dried is a part of Yuanshang Coffee, a new domestic coffee brand created specifically for young consumers. The brand prides itself on its "ingenuity", "quality", and "fashion" - characteristics that are clearly reflected in the packaging design. The design incorporates popular elements of Chinese traditional culture, resulting in a unique and fashionable look and texture.

The packaging design is not only visually appealing but also practical. Its unique packaging of large and small cans with traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of the small package is designed for easy carrying and dosage control, while the large cans are convenient for storage and can adapt to common home styles.

The design process was not without its challenges. The biggest challenge was the mastery of the craft in the production process. For the outer packaging, it was difficult to maintain the integrity of the top plastic sheet fixing and screen printing. For the inner small cans, the challenge lay in controlling the weight within 0.3g per bottle. The solution to the shrinkage of the polypropylene material after cooling was found in temperature and pressure control.

The Freeze Dried packaging design project started in Shanghai in November 2020 and ended in May 2021. During this period, the design team visited various coffee shops and places where young people gather to study customer preferences. The design finds common ground in the interaction between Chinese fashion and western-style coffee, setting up the fashion standard of Chinese brands and shaping the image of domestic Chinese good coffee from taste to image.

Freeze Dried is a testament to the creative prowess and innovative thinking of Shanghai Yuanshang Culture Communication Co., Ltd. The design has been recognized for its extraordinary excellence and significant impact on the world of coffee packaging design, earning it the Golden A' Packaging Design Award in 2022. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom, advancing art, science, design, and technology.